Why companies should start to think about building and leveraging communities

For a long time, the relationship between business and user base was a simple transactional one without any higher purpose - providing services or products and receiving money in return. There was no sense of community and belonging. But in today's fast-changing and connected world, this relationship is remarkably limiting businesses in their persuit of growth and generating impact.

The leadership mindset of the 21st century

Is there something like the ledership mindset of the 21st century? Often we talk about necessary skills for the future but we forget about the pre-requisite for developing the necessary skills - a change in mindset. To future proof yourself and your business especially leaders have to adopt their mindsets to the new environment. What mindset is imperative to have in todays world and why?

The (un)clear linkage between purpose, profit maximisation, and solving global challenges

While companies are struggling to reinvent their business models and maximise their profits, we are experiencing several global challenges which require our attention. How can those challenges be aligned? Becoming a purpose driven entity and looking at the world’s biggest challenges as the greatest business opportunities allow businesses to prosper in the 21st century.

The value of having a purpose

What is the value of knowing your or your company’s purpose? A purpose helps us to reach our full potential and sets us on the path of self-fulfillment. For companies, a massive transformative purpose allows to connect with the outside of the organization, connect with communities & crowds, inspire others and attract the right people for the organization, and ultimately to change the world for the better.

On the path to true innovation -

breaking traditional thinking concepts

Innovation is a buzz word omnipresent in today’s world. Companies strive for achieving the next innovative breakthrough in their field of business. And students and start-ups are working on finding business models of the future. Yet, true innovation is something rare. It is associated with high risk, uncertainty and high failure rates. What is holding us back to become truly innovative?

Engage with your community through gamification

Is your company already using gamification to engage with their customers, community, and crowd? Gamification is receiving increased interest from companies to engage with their communities and customers. What are the key elements of games that lead to such high engagement from players and what are some considerations for companies before implementing gamification?

Communities and its value for companies and society

Does your company leverage exisiting communities or is it building its own? The concept of communities is nothing new to mankind and accompanied us throughout history. Nowadays, communities can bring huge benefits for businesses, the people involved, and society. It allows companies to collaborate with the collective minds of thousands to generate a positive impact.